Tenet of Chuangming: Products to serve the society, technology to create value

--Respect individuals, kindly treat personnels
The essence of Chuangming culture attaches great importance to the respect of individuality and personality, because men are the greatest capital of Chuangming. We think much of the exploitation of human resources, not only offering competitive salaries to the staff, but also attaching importance to the communication between supervisors and personnels, and at the same time helping the staff to polish and assert themselves by way of "career planning". We believe, only through fair competition can we keep Chuangming's attraction to talents, maintain team vitality and passion, fully exert the staff's talent, and create the greatest value.

--be tolerant and open, be honest and united
With the powerful technological support, the managers of Chuangming have always been guiding the development of the company with the idea of "technology first" and "innovative spirit". In the company, advocating free, open and tolerant academic atmosphere, combining the strict discipline and team spirit, Chuangming has advanced the technical innovation and development. The staff help each other, reinforce each other, and cooperate with each other. As a result has attracted more techinical personnel managing elite to this environment, creating the value of itself, promoting the development of the enterpreneur, and consequently being recognized by the market. Chuangming has made great efforts to create a harmonious and passionate environment for the talents. It has always been an important mission for the establishment and development of Chuangming to train a professional and creative team.

--Achievements-guided and result-oriented
Result-oriented is an important managing concept which has generally been accepted in Chunagming's culture. This concept embodies itself in the fact that Chuangming is gradually establishing and improving the assessment system for its staff. With this assessment system, we can evaluate the effect of the work, measure the achievements of the person in charge of the work, and then improve the working and performance gradually. Conseqently, the distribution mechanism of the enterprise tends to be more reasonable and the promoting mechanism has been perfected, which thus has expedited the improvement of the staff and the development of the company.

--honesty and trust, win-win cooperation
Now in the commercial society, trust is a rare and valuable resource. Chuangming holds to the idea that clients and market are always the only reason for the existence of enterprises. We keep on studying market demand, trying to get their respect and trust. At the same time, we respect and trust our associates, hoping to cooperate with every associate honestly, develop together and realize win-win cooperation.

--bear social duties, be model enterprise citizen
Over the crucial stage in Chuangming's rapid development, besides committing ourselves to the modeling of enterprise value, we pay special attention to fostering the sense of social resposibility in enterprise citizen. With great ambition and strong sense of social responsibility, while providing advanced products and perfect service, Chuangming always works with credit and honesty, pays the tax legally, actively participate in the social commonweal, takes social responsibility and rewards the society.